Some conversions do not show up right away in conversion tracking. Google tracking remembers which clicks lead to which conversions, and the clicks and conversions do not always happen on the same day. It might be that over 1/3 of your conversions occur up to 30 days after the first click. The conversions that occur 1 or more days after the first click are called “time lags.”

You might have a strong resistance to pay for clicks on your own brand names. If you already own the registered trademark for “ACME, Inc.,” then you may feel that you do not need to pay for search terms when the consumer types “acme”; however, your trademark and domain names are frequently the most effective keywords for both cost and volume. Studies show that being above position #5 for both SEO and PPC gives you a 3.3 times chance, or better, of getting the click.

In today's online marketplace, you need to get ahead by taking a closer look at how you market your products online. With the addition of the Finch CPV solution you have the chance to boost your total revenue.

When Finch moves you from a one-size-fits-all model to a custom fit model for optimizing keyword performance, we can save you time and maximize your volume potential. We continually look at your data and adjust your bidding while keeping your best interest in mind.