The leader in PPC optimization

The Finch Approach

Home  //  Product Materials  //  Resources


Resources

Resources contain guides, best practices and explain what to expect from the Finch solution.

What should you expect from Finch?

Finch provides a complementary audit on your campaigns' past activity and shows you how we will optimize them. We pause your existing campaigns and rebuild them with our own granular method. We'll start the new campaigns and collect data while making optimizations over time. We'll continue to review your campaigns and improve your targets based on pre-set objectives.

Read more...
 
Using a dynamic variable for PPC optimization

It’s a good idea to track the value of your conversions since this amount changes for each conversion. Then Finch can help you see immediate benefit using a Cost per Acquisition model. The more data you capture, the more accurate and profitable your PPC campaigns become.

Read more...