Finch was founded in 2009 when Bjorn Espenes and Eric Maas listened to previous customers complain about the cost effectiveness of pay-per-click advertising. Bjorn and Eric used their past experience in data-driven automation systems to create Finch – a methodology for building highly effective PPC campaigns and an automated system that learns exactly how much a click is worth – adjusting costs for keywords and increasing impressions by knowing exactly how much to pay for keywords.

Finch, LLC is privately held by its founders. Finch headquarters are in Salt Lake City, Utah with employees and sales and support offices across the United States, Europe, and Australia.

• The Finch methodology and system improve the PPC performance of over 95% of customers who try it
• The Finch solution is fully automated. Customers don't need to do any additional work to use the system
• Finch is provided as Software as a Service – there is no additional software to install
• Finch has customers all over the world who are in most industries and market segments