What kind of access does Finch require to run an Audit report?
Finch requires MCC access to run an Audit report. It is now possible to have up to 5 MCCs link to any account, so there should normally be room for Finch. (http://adwords.blogspot.com/2011/06/new-my-client-center-feature-provides.html)
Do I need to implement something to get the Finch campaigns running?
Yes. For example, if you use Webtrends, Omniture, or Speedtrap, you need to install Google Conversion Tracking since Finch uses this to track performance This also provides you with a vendor independent data set for your paid search campaigns for future needs. For instructions on how to insert this, please visit adwords.google.com/support/aw/bin/answer.py?hl=en&answer=115794
How long does it take to go live after a free Finch Audit?
It depends on the complexity of the campaigns, but on average, clients go live within 2 business days after the audit is accepted, the subscription agreement is accepted, and the payment information is entered.
How long does it take to see a difference in the campaign performance once Finch is live?
Usually you see a significant impact or shift within two weeks after the live date. More than 90% of clients see a significant impact within the first month.
