How is the performance with your current clients?
On average, Finch clients reduce their cost per conversion by 58% and increase the volume of conversions by 67%. Every client is different, and Finch works with each client to establish priorities and target goals.
How does Finch achieve both volume gain and cost savings?
In most Google AdWords accounts, there are a portion of the keywords that are strong performers. Finch identifies those keywords and allocates more budget resources towards their increased performance. This provides the volume gain. At the same time, Finch identifies the keywords that have used a disproportionate amount of the budget for limited performance, and less budget is allocated to those keywords thus providing cost savings.
These achievements are further amplified by the Finch campaign structure that takes advantage of Google settings and choices, such as match types.
The magic box component is the Finch patent pending algorithms and data models that decide what to do when you don’t have perfect data. This is a key factor since even mature campaigns may only have less than 10% of the required data to be fully optimized.
What is maximum number of keywords that Finch has managed for a client?
Several million, but in general we recommend filtering out keywords that do not have any measurable activity.
What is the maximum number of Ad Groups that Finch has managed for a client?
Finch tends to max out the number of Ad Groups (with the standard limitation of 2k from Google), but we have accounts with over 100k split up in multiple campaigns. The restriction is Google and what Google allows. Finch runs in the cloud and has yet to hit a limitation in size of campaigns. (We have opted out of client engagement because of the relationship between volume and CPC due to Google API fees.)
What is the maximum amount of monthly Google Spend that Finch has managed for a client?
Finch guards this information, but we run campaigns that are close to $1M per month. Finch has a range of clients from small (that spend from $5k per month) to global brands in our client base.
How solid is the Finch technology platform?
Finch runs in the cloud and uses Amazon EC2/S3 as our infrastructure, ensuring unlimited scalability and benefiting from Amazons security and performance abilities.
Does Finch use Google AdWords Search Funnel reports by allocating spend to keywords that are assisting in capturing the conversion?
The short answer is no. Finch does not look at assisted clicks (assist keywords). We only look at the last keyword clicked since that keyword is the one that converted.
It is not common for a path of clicks leading up to a conversion to be repeated, so if we allocate ad spend to an assist keyword, we would be subsidizing non-performing keywords and work against our optimization.
If we increase the CPC for an assist keyword, we would have to take away from a performing keyword since budget is likely a scare resource in any campaign.
In the case where budget is not a scare resource (in other words you always have more than enough budget to use on ad spend), Finch suggests that you increase the target per conversion (or CPV) to drive more conversions from existing performing keywords instead of allocating budget to non-performing assist keywords (measured by conversions).
