When Finch does an audit on your Google AdWords account, we look at your data so that we can produce a report to show you how we work. We include paused campaigns in the audit if they have recent data and they appear to be relevant. We always make a note in the audit report to tell you if we used the paused campaigns.

When the audit runs, it includes all keywords and AdGroups,  and it provides an example to show how Finch works.

When we actually build the Finch campaign, we ignore non-active keywords, AdGroups, or Ads.

For active ones, we do the match type expansion for granularity.