The story behind our name is simple; when Charles Darwin introduced his theory on Natural Selection the Finch species was at the core of his studies, as they are the most adaptive species on the planet.
The way Finch manages and optimizes online advertising campaigns follows the same principles where the strong areas are allocated more resources to become even stronger over time, while the weak parts fade out.
Finch was founded to improve performance and solve the ultimate challenge for online advertisers; knowing the Profit of the next click before you buy it. This is now a reality and has become the holy grail for online advertisers as profit is the ultimate measurement of success.
Finch manages AdWords campaigns for advertisers with the purpose of growing revenues and optimizing for profit in a SaaS+ model. SaaS+ combines the effectiveness of our software with the experience of our team to deliver predictable, scalable and time-efficient results from your Google AdWords budgets.
Finch is a global company with presence in Europe, Asia, Australia, South America and has its corporate headquarter in the USA. Finch is managing the AdWords programs for over 300 clients world wide, ranging from well known global brands to many small and mid size companies. Finch is a certified Google Partner and most of the team is made up of Google certified individuals in AdWords, Shopping and Analytics.
Finch has been recognized among the fastest growing private companies in the US (#145 on the overall INC 500 list, #12 in the software category) and is a privately owned company based in Salt Lake City, Utah.