Our founders are accomplished entrepreneurs. Over the years, both Bjorn Espenes and Eric Maas have been frequently recognized and awarded as business leaders, industry visionaries, and community leaders. You can read more about them on LinkedIn.
Prior to founding Finch, Bjorn and Eric co-founded Infopia, Inc., a SaaS eCommerce platform for SMB/mid-market, that captured over $1B in revenues for their clients in online market places such as Amazon, eBay, and Google. After 10 years, they left the company to start Finch.
Awards earned by Bjorn and Eric during their management of Infopia include:
After working together for almost 10 years to build up one of the first SaaS eCommerce platforms that captured over $1B in online sales for their clients, Finch founders Eric and Bjorn grew increasingly frustrated by not being able to find partners that could deliver predictable, consistent, and profitable paid search advertising solutions for their clients. Paid search represents the largest online advertising channel for most businesses today.
It seemed the bigger the upfront promise, the bigger the upfront fees that partners would charge – only there were no repercussions when the partner failed to meet their promise. In an industry filled with aggressive upfront promises, upfront fees, monthly minimum payments, and two-year contracts, they found that the average client relationship lasted about 8 months. Clearly the wrong balance existed in the vendor-client relationships with the client taking all the risk and the vendor locking in their own revenues regardless of performance. This is where Finch found its start.
Finch is a US based company organized as a Utah, LLC with offices in these locations:
Please contact us for more information about Finch in other countries.
"Finch helped us improve profitability by finding high performing keywords, match types that work best, and what we should change."
Director of Online Marketing, Informator