About Us



Our founders are accomplished entrepreneurs. Over the years, both Bjorn Espenes and Eric Maas have been frequently recognized and awarded as business leaders, industry visionaries, and community leaders. You can read more about them on LinkedIn.

Bjorn Espenes


Eric Maas


Prior to founding Finch, Bjorn and Eric co-founded Infopia, Inc., a SaaS eCommerce platform for SMB/mid-market, that captured over $1B in revenues for their clients in online market places such as Amazon, eBay, and Google. After 10 years, they left the company to start Finch.

Awards earned by Bjorn and Eric during their management of Infopia include:

  • eBay Developer of the year award (2005, 2006)
  • Salesforce.com Breakthrough Application of the Year (2007)
  • Utah Business Magazine, Best companies to work for (2007, 2008)
  • Utah 100, Fastest growing companies in the state (2003-2005, 2007)
  • Utah Business Magazine, Top Forty under 40 (2007, 2008)


After working together for almost 10 years to build up one of the first SaaS eCommerce platforms that captured over $1B in online sales for their clients, Finch founders Eric and Bjorn grew increasingly frustrated by not being able to find partners that could deliver predictable, consistent, and profitable paid search advertising solutions for their clients. Paid search represents the largest online advertising channel for most businesses today.

It seemed the bigger the upfront promise, the bigger the upfront fees that partners would charge – only there were no repercussions when the partner failed to meet their promise. In an industry filled with aggressive upfront promises, upfront fees, monthly minimum payments, and two-year contracts, they found that the average client relationship lasted about 8 months. Clearly the wrong balance existed in the vendor-client relationships with the client taking all the risk and the vendor locking in their own revenues regardless of performance. This is where Finch found its start.

Read more: Background


Finch is a US based company organized as a Utah, LLC with offices in these locations:

Salt Lake City, Utah
Dallas, Texas
Portland, Maine

South America
São Paulo, Brazil

Manila, Philippines

London, United Kingdom
Munich, Germany
Oslo, Norway
Copenhagen, Denmark
Stockholm, Sweden
Zurich, Switzerland
Bratislava, Slovakia

Please contact us for more information about Finch in other countries.

Client Testimonials

"Finch not only successfully optimizes our campaigns; they are always available to competently answer questions about Google AdWords"

Manfred Neufang
Head of Publishing Online, Badische-zeitung

» Read More

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