Case Studies

Case Studies

See how Finch has helped clients accomplish their online advertising goals by reading real-world experiences:

Flirty Aprons

Case Study:

Flirty Aprons is creating products that truly help people feel important and noticed --- their products give that new to to mundane activities and bring style and color into the home.

The Challenge

  • Getting exposure to all those people that are searching for aprons
  • Expanding their brand name
  • Increasing their revenue

The Plan

  • Adding keyword terms found in organic traffic not in AdWords
  • Looking into past conversions and adding those keywords to campaign
  • Understanding their desired cost per revenue goal
  • Implementing Finch technology to generate keyword terms on daily basis

The Results

  • Expanded their market opportunity by adding over 500 keywords in November
  • Finch increased their total revenue by 31% from those new keywords
  • Finch maintained their desired cost per revenue goal
  • Made their Q4 a huge success

Jon-Don

Case Study:

Jon-Don is a leading distributor of equipment and supplies to help professional contractors make our world a cleaner, safer place. Since 1978, Jon-Don has been under the philosophy of “Partners for Success”, if you succeed, then they succeed.

The Challenge

  • Improving the remarketing campaign for Search Ads
  • Having the reporting set up to report on actual campaign success
  • Getting more revenue and lowering the cost being spent on an unsuccessful remarketing campaign

The Plan

  • Increasing keyword exposure with Finch’s technology
  • Setting up Google Analytics to report on the success from the campaign
  • Lower the cost spent on remarketing campaign but increasing the revenue

The Results

  • Optimized and created granular lists with Finch’s technology
  • 33% of clients in Q4 revenue was from Remarketing Lists for Search Ads
  • Remarketing Lists for Search Ads revenue was up 2x

Kitchenware Direct

Case Study:

Kitchenware Direct - Kitchenware Direct is a family owned business that has been retailing kitchenware since 1992. They are Australia’s premier online kitchenware store and one of the largest specialty retailers of cookware and kitchenware in Australia.

The Challenge

  • Understanding the value of AdWords and profit it brings to the company
  • Expanding keyword coverage but managing the cost
  • Increasing spend while increasing profit and revenue in the account

The Plan

  • Educating and setting up Google Analytics to report correctly
  • Increasing keyword coverage through Finch’s technology
  • Report on the Cost-Per-Profit for each item they have

The Results

  • Set up Google Analytics correctly to report how much profit is coming from each keyword
  • Profit PER DAY increased by 17%
  • Spend increased 251%, BUT revenues incresed 67%
  • Created a big profit increase in their AdWords campaigns

““I have been working with Finch for 3 years, and they have once again shown me their ability to maximize revenues while managing a tight cost line when taking advatage of new Google AdWords opportunities.””

Peter Macaulay, CEO & Owner - Kitchenware Direct

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