“If all you have is a hammer, the world looks like a nail” is an old saying describing how people with limited knowledge and limited tools always approach a problem the same way. This is certainly true for how many people or agencies structure and manage AdWords accounts in an attempt to get the most ROI. New technology and innovation demand a change in the old ways, but the market is resisting. AdWords optimization begins with structuring the data in a way that enables performance. Check out the graphic below to see how the new way of doing things makes optimization possible then download the white paper at the bottom to learn more.
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Download the free, in-depth paper that explains each of the above optimization techniques in detail.