Finch’s methodology for optimizing ads is brilliant at improving Click Through Rate, because it isolates the ad variables. This allows you to work on the ads with the highest impressions and lowest CTR. A little work improving your ads goes a long way in improving your CTR and quality score.
Want to know a secret? The same methodology can be applied to improving your landing pages. Which landing pages need work? AdWords will tell you!
Here are some things to look for:
By improving the conversion rate of pages, not only are you making more sales immediately, you’re also improving your ad ranking over time which leads to less expensive clicks, higher placed ads, more clicks, and the cycle continues.
"I just wanted to relay how happy we are with the improvements to our AdWords campaign so far - with the increased volume of sales and with the CPA dropping"