The Finch Blog

• ► 2013 (13)
  • ► May (1)
    • • Leveraging points using AdWords enhancements - the BIG picture
  • ► April (2)
    • • What is the difference between Finch and some of the competition’s tools?
    • • Is Finch a PPC Agency or a PPC Tool?
  • ► March (4)
    • • Lancering af CPP: Optimering af AdWords udgifterne for maksimal profit
    • • Announcing CPP: Optimizing AdWords Spend for Maximum Profit
    • • Finch promotes a healthier AdWords® lifestyle
    • • Google AdWords - Enhanced Campaigns
  • ► February (1)
    • • AdWords management software built with simplicity in mind
  • ► January (5)
    • • The big lie about Big Data and AdWords
    • • Which landing pages suck?
    • • See how to earn more from AdWords with no extra effort
    • • Checklists, AdWords, and eCommerce
    • • A year of innovation at Finch
• ► 2012 (53)
  • ► December (4)
    • • The Red and the Green: Christmas Colors at Finch
    • • How much should you bid for a keyword?
    • • Eliminate the risk of using a paid search partner
    • • It's time to get agressive with your PPC
  • ► November (3)
    • • Google AdWords is a commission only sales channel
    • • Start improving your AdWords by optimizing your traffic
    • • The Positives of Negatives: Using keywords in Google AdWords
  • ► October (4)
    • • Is AdWords getting too expensive for SMBs?
    • • Google AdWords is a closed-loop money-making machine
    • • Are keyword suggestions making you money or just costing you more?
    • • AdWords Editor provides an easy way to add new ads
  • ► September (6)
    • • 8 illegitimate reasons for discrepancies between AdWords & Google Analytics conversions - Part 2
    • • 8 illegitimate reasons for discrepancies between AdWords & Google Analytics conversions
    • • What a PPC audit can tell you and what it cannot
    • • What are you bidding for? Business performance with AdWords
    • • How to manage AdWords CPC inflation
    • • Don’t let your budget get in the way of your business!
  • ► August (3)
    • • A practical example of why CPV works better for eCommerce
    • • Optimizing ad copy is easy with the Finch campaign structure
    • • Learn about CPV and why it’s so powerful for eCommerce
  • ► July (5)
    • • The dangers of using the 1-per-click conversion metric to measure campaign performance
    • • Recent updates to the Finch website
    • • Test your PPC agency by inspecting the AdWords change history
    • • Finch - the perfect aftermarket accessory to boost your PPC performance
    • • Importing Google Analytics into AdWords: What happens to 30+ day conversions?
  • ► June (4)
    • • Taking on the paid search industry with a fresh pair of eyes
    • • Let Finch be a disruptive innovation for your PPC bid management
    • • Finch’s Cost per Value is superior – even for acquiring leads.
    • • Conversion tracking with multiple AdWords accounts
  • ► May (5)
    • • Hit by Panda? How to use eCommerce PPC optimization to turbo charge your SEO program
    • • Why traditional campaign structures belong in the past
    • • PPC bid management software to calculate the value of each keyword
    • • Bid sniping for pay per click bid management
    • • Why affiliates may be skimming your Pay Per Click profits
  • ► April (4)
    • • The art of automating winning with PPC bidding engines when you have something to sell
    • • How to optimize Google AdWords with 3 free tips
    • • Managing your pay per click bidding automation
    • • Mind-blowing Pay per click Bid Management
  • ► March (4)
    • • Logical pay per click bid management
    • • Finch’s logical PPC bid management works with your creative team
    • • How much potential profit is your Pay per Click campaign missing out on?
    • • Maximizing ROI with Google AdWords
  • ► February (4)
    • • 4 reasons why the PPC management click funnel strategy is a lie
    • • The smartest PPC guy at the smartest PPC company
    • • Finch’s automated PPC bid management packs a punch in the Philippines
    • • Pan Asian Ventures brings pay per click management to the Philippines
  • ► January (7)
    • • The profitable click from Google AdWords
    • • Causality, car crashes, and pay per click bid management
    • • A serial Internet entrepreneur speaks out against SOPA and PIPA
    • • Conversion tracking: How AdWords and Google Analytics work together
    • • Pay Per Click Bid Management & Love
    • • Small improvements to your quality scores result in big PPC gains
    • • The Last 10
• ► 2011 (14)
  • ► December (4)
    • • PPC Optimization is all Finch does
    • • Paid search and seasonality misconceptions
    • • A conversation with an online merchant about PPC
    • • Luddites smashing their looms
  • ► November (6)
    • • The power of the cloud
    • • Put your savings to work!
    • • 9 biggest lies about Automated PPC management - Part 4
    • • 9 biggest lies about Automated PPC management - Part 3
    • • 9 biggest lies about Automated PPC management - Part 2
    • • 9 biggest lies about Automated PPC management - Part 1
  • ► October (2)
    • • The dangers of magical thinking in the world of PPC
    • • Do competitive trademark keywords work for or against you?
  • ► September (2)
    • • Paid search is not a marketing expense, it is a sales commission!
    • • How much is a click worth?

Company: ColderICE

"Finch has removed the need for me to "spray and pray" - that is what we used to do before coming on board"

John Lawson
CEO

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