Every advertiser wants the top position on the Google search results page, organic or paid.  Why?  It gets the most traffic!  In this blog post I will cover how you can systematically improve Quality Score and secure an unfair competitive advantage when buying clicks from Google.


hands, feet, sport

The Power of Branded Keywords


As Head of Client Success for the US here at Finch, I often get asked by my clients why they need to spend money on their own branded terms. Afterall, they rank so well for these keywords organically. The answer: GROWTH, among other benefits. Below I will outline five key reasons as to the importance of bidding on your brand: quality score, organic vs paid, the power of doubling up, competitors, and how brand and non-brand work together to create growth!

Here at Finch, we are  so excited to announce that we earned the new Premier Google Partner badge! 

What exactly is the significance of this badge? The Premier Google Partner badge distinguishes top agencies who have a solid track record managing significant AdWords investments for their clients while focusing on client growth. This makes it easier for Advertisers to identify Partners with experience managing large and complex campaigns like Finch does. 

Finch has always been focused on helping its clients do more with their advertising efforts. Everything Finch does looks to turn advertising costs into sustainable investments in bottom-line performance. The Finch teams works closely with you to understand your business and set goals for producing advertising performance accordingly. 


Keeping an AdWords account up to date with a variable  product database is a pain point that we hear from many advertisers. How do you stay on top of your keyword bank when you add new products or prices change for a few of your SKUs? Finch has created a way to manage the keywords and mitigate this problem.

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