The leader in PPC optimization

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The Finch Approach

Know before you act!

Finch reveals opportunities for growth and cost savings in your campaigns at a keyword level, and we show you what we will do, why we will make changes, and what you can expect. We validate your tracking setup and data quality to make sure we can perform. No cost, no commitment, and fully confidential.

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The secret sauce

Using Finch’s ultra-granular campaign structure, we build new campaigns and insert them into your account leveraging the data we captured in the audit step.  We isolate all variables that impact conversions and use them for your performance gains.  New Finch campaigns are launched and your old campaigns are paused and left 100% intact.

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Finding your sweet spot

Armed with our ultra-granular campaign structure and your historic click cost data, we find your optimal balance between cost and conversion results. Because of how ad position is determined and how your competitors have their max bids, Finch completes a series of adjustments to learn where the optimal area is; often with hundreds of thousands of data points to consider.

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Taking it to the next level

Finch’s killer feature: as we collect more data, campaigns become stronger and perform better – we call this Evolutionary Search™. Once found, we’ll keep you at your sweet spot amid the flurry of daily changes to competitor bidding, conversion performance, seasonality, and other factors; a never-ending loop of performance enhancements.

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Testimonials

"It makes perfect sense for advertisers to use an elaborate system that evaluates and optimizes economic statistics for large amounts of keywords 24 hours a day..."

Adrian Seitz,
Online Marketing/Public Relations
» Davos Klosters

"Finch has removed the need for me to 'spray and pray'; that is what we used to do before coming on board..."

John Lawson,
CEO
» ColderICE

» More Testimonials


A brilliantly simple approach to optimization

Why try Finch

  • Free audit showing how and why we drive results for you.
  • No start up costs and no binding long-term contract.
  • Performance based pricing where Finch pays for itself.

How Finch works

  • Set up and track the actions that drive profits.
  • Campaign structure that captures actionable data.
  • Finch learns exactly what to bid for your next click.
Learn why to try Finch
Learn how Finch works